As business objectives become more complex and end user demands become more challenging, the best companies recognize the critical role the channel plays not only in cost-cutting initiatives and reducing time-to-market, but also in maximizing profit across all business functions. Optimus Marketing Program empowers you with the insight, tools and techniques using our channel strategies and programs and translating them into executable tactics for your success.Optimus provides marketing support to our entire Community of Optimus onboarded partners. These programmes cover

Acquisition

• Channel expansion

Activation

• Rebate/cash back
• MDF/co-op funding

Engagement/Growth

• Volume rebating
• Threshold-based rewards

Retention

• Points-based loyalty programs
• Tiered rewards (Gold/Silver/Bronze)

Advocacy

• Training certification
• Gifts-in-kind
• Lead generation
• Referral
• Survey